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Publish Date : 2005/03/14

Leadtek Introduces NVIDIA Gelato


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RELEASE: 2005/3/14

Leadtek Introduces NVIDIA Gelato

Industry's First Hardware-Accelerated Final-Film Renderer

NVIDIA Gelato Set To Revolutionize Digital Film Production

Leadtek Research Inc. , the exclusive workstation partner of NVIDIA in Asia except in Japan, unveiled NVIDIA® Gelato™ rendering software by bundled with NVIDIA Quadro® graphics boards. The customer purchases Quadro FX 3000, 3400, 4000, 4400, or 4000 SDI board can get Gelato 1.1 for free. Gelato is the first 3D final-film renderer accelerated by industry-standard graphics hardware. Armed with the full feature set required by film and TV production professionals, NVIDIA Gelato is set to revolutionize digital film production with speed, precision, and productivity increases never before seen in offline, film-quality rendering.

Gelato's properties make it ideal for rendering final frames in motion picture production. Visual effects and feature-length animated films are the most demanding users of renderers, so success in this domain verifies, once again, that NVIDIA is on the leading edge of graphics innovation. “We've been testing Gelato and are pleased with what we're seeing,” said Cliff Plumer, chief technology officer at Industrial Light & Magic. “NVIDIA is delivering exactly what the industry needs with a product roadmap that uses mainstream graphics processors, bringing interactivity to rendering.”

Designed to create the highest-quality digital effects and animation, NVIDIA Gelato is the first commercially available application in the feature film segment to solve a critical problem–rendering--by using all of the mainstream hardware advantages available, such as floating point acceleration, 64-bit computing, PCI Express, and multithreading. Using the world's most advanced film shading language and NVIDIA Quadro professional graphics hardware, Gelato produces the highest-quality digital effects and animations.

“NVIDIA Gelato delivers ‘no compromise' film rendering,” said Chris Bond, president of Frantic Films. “With the world's most advanced shading language allowing us extreme flexibility, we were thrilled with the quality of the images. The icing on the cake: the speed of renders due to the acceleration by NVIDIA graphics hardware....without losing the high-quality features we require.”

NVIDIA Gelato features and benefits include:

u Accelerated scanline and ray-traced rendering, global illumination, ambient occlusion, and support for the full range of geometric primitives (NURBS, bicubic and bilinear patches, polygon meshes, subdivision surfaces, points, curves, and procedural geometry) for true film-quality images.

u A new shading language that not only unlocks the power of the NVIDIA Quadro FX hardware, but also adds innovative features including layered shaders for more precise effects.

u Speed and power that scale with improvements in the entire system, including graphics hardware innovations, 64-bit CPU technology, and PCI Express.

u A flexible architecture that makes it easy to integrate Gelato into existing film production pipelines such as plug-ins for Maya and Python binding.

Gelato wins Millimeter magazine “NAB Pick Hit 2004” award for product innovation. (http://millimeter.com/pick_hits/) The magazine names Gelato one of the 15 most innovative and important products at the 2004 National Association of Broadcaster's Conference. Selected for innovation and importance to the motion picture, television production, and post-production industries, Gelato was one of only 15 products to be named a “Pick Hit” from among the offerings of nearly 1,400 exhibiting companies. “The NVIDIA Gelato rendering software earned an NAB Pick Hit 2004 for being the first commercially available application for feature film production to bring interactivity to rendering,” said Cynthia Wisehart, editorial director at Millimeter.

“NVIDIA is delighted to work with people in the film industry who are pushing the limits of computer animation,” said Jen-Hsun Huang, president and CEO at NVIDIA. “By building software and hardware products that solve their problems, NVIDIA is driving innovation in both offline and real-time rendering. We look forward to seeing the stunning visuals these new products will help to enable.”

About Leadtek Research Inc.

Founded in 1986, Leadtek Research, Inc. is a research and development company, which specializes in the design and manufacturing of a wide range of high performance graphics, video and motherboard solutions. With a wide range of products from 3D Graphics, Multimedia, Motherboards, platforms for Video Conferencing, Video Surveillance, GPS Navigation, and Wireless Communication. Leadtek has its sights set on providing Total Systems and Total Solutions for entry level and professional users alike in 2002. Leadtek has always been focused on intensive R&D, and its ISO9001 manufacturing facility has been recognized as an industry quality leader. Leadtek's R&D efforts are channelled towards user satisfaction while at the same time keeping customer profitability in mind. Leadtek is committed to a win-win strategy of identifying and meeting the needs of its users, thereby sharing a mutual success with its customers.

About NVIDIA

NVIDIA Corporation is a market leader in visual computing technology dedicated to creating products that enhance the interactive experience on consumer and professional computing platforms. Its graphics and communications processors have broad market reach and are incorporated into a wide variety of computing platforms, including consumer digital-media PCs, enterprise PCs, professional workstations, digital content creation systems, notebook PCs, military navigation systems, and video game consoles. NVIDIA is headquartered in Santa Clara, California and employs more than 1,800 people worldwide. For more information, visit the Company's Web site at www.nvidia.com.

Press Contacts

Taiwan
Ms. Jessie Yang
Leadtek Research Inc.
Tel. +886-2-8226 5800
e-mail: pr@leadtek.com.tw

Europe Mr.Marcvan den Helder
Leadtek Europe
Tel. +31 36 536 5578
e-mail: info@leadtek.nl

Japan Mr. Tanima Hiroshi
Leadtek Japan
Tel. +81-3-5333 2722
e-mail:info@leadtek.co.jp

U.S.A.
Mr. Isaac Poon
Leadtek U.S.A.
Tel. +1-510 490 8076
e-mail: press@leadtek.com

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